The Prehistoric Roots of Logo Design Ah, the good old days, when humans simply scrawled crude drawings of bison and deer on cave walls as a way of saying, "This is my cave, and might I add, I am a fan of bison. " This was the humble beginning of logo design, a simple way to express one's personal brand. But much like the appendix and the VCR, logo design has evolved over the ages to become something much more complex and, in some cases, utterly baffling.
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