Content Marketing in 2020: Thinking in Stories

Trying to crack the "code" with Internet marketing might seem like a huge undertaking, but the overall secret is more accessible than one might think. Instead of devoting time, money and energy into building link after link, Internet marketers need to think about the content that represents the company or clients that they are working for.

With 27 million pieces of content being shared throughout the Web every day, it's important to make yours stick out. If you're trying to expand your audience, don't just write a piece of content for the sake of writing it. Instead, have a purpose to your piece. When marketers identify the "story" that they want to share, that is where success starts to take place.

Your audience doesn't want to be inundated with ads. Instead, they want to find what they are looking for. Understand the needs of your target audience, and find out content that reached close to home for them.

This kind of marketing may not show immediate success, but all good things start out slowly. High-quality custom content alone can provide overwhelming positivity to your campaign. In fact, 61% of consumers are more likely to buy from a company that delivers custom content.

Think about your product and your story, and the rest will follow.


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