
Some people plan their entire event outfit down to the buttons on their cuffs before they even consider what their face or hair is going to look like. It's like frosting a cake without knowing what flavor it is — looks great on Instagram until someone takes a bite.
The truth is, your hair and makeup are not just finishing touches. They're foundational. And if you're heading into a photoshoot, branding session, wedding, or anything that involves cameras, people, or exes — consulting your hair and makeup artist first isn't backwards. It's strategic.
Outfits Lie, Faces Don't
That dramatic emerald green jumpsuit might scream "powerhouse," but if your skin tone clashes with jewel tones and you didn't plan makeup accordingly, you'll look less like a boss and more like someone cosplaying a holiday ornament.
Makeup artists work with skin tone, bone structure, and lighting — not just fabric swatches. They understand how colors play with your natural features. That killer red lip? It won't hit the same if your outfit is fighting it for attention. Booking your beauty look first lets your wardrobe support the main attraction: you.
Your Face Is the Brand
If you're doing a branding shoot and you start with your outfit, you're building an aesthetic around a mannequin. Start with your face — what do you want to communicate? Trust? Energy? Edge? From there, your artist can shape the mood through makeup and hair. THEN you find clothing that complements that message.
Think of it as setting the tone before choosing the playlist. Your beauty look defines the vibe. Without that anchor, your branding visuals risk being disjointed, like mixing fonts with no style guide. No one likes chaotic Canva energy.
Hair Shapes Everything
It's easy to forget that hair changes your entire silhouette. Loose waves frame the face differently than a sleek updo. High pony? Suddenly your neckline matters. If you've already bought a dress with intricate detailing at the collar, but then go for voluminous curls that cover it all... congratulations, you just funded embroidery no one will ever see.
Consulting your stylist first means your hairstyle can lead the way — then your outfit can follow suit and show up for the moment, not sabotage it.
Photography Doesn't Forgive Mismatched Priorities
Photos are where good styling goes to either shine or die a slow, pixelated death. What looks "fine" in person might look completely disconnected in a final image if your makeup says soft-glam and your outfit screams neon rave warrior.
Hair and makeup artists often know what translates best on camera, which is not always the same as what looks good in a mirror. Lighting, angles, even lens distortion — they factor all of it in. Starting your event prep with them ensures your final look is optimized for real life *and* high-resolution scrutiny.
And trust me, no one wants to be surprised by how orange their contour looks next to their pastel dress under a flash.
Time Management's Secret Weapon
There's a hidden bonus to flipping the script: time efficiency. People waste hours trying on outfits that don't quite hit right because they're imagining a finished look that doesn't yet exist. When your hair and makeup are already locked in, decision fatigue drops. You'll know instantly which outfit supports the vision — and which ones belong in a resale pile.
It's not magic. It's just logic. Visual anchors simplify choices. That's why mannequins wear full looks in stores — people need a reference point. Be your own mannequin, but with better posture and no plastic smell.
Make Room for Collaboration
Your artist isn't just there to smear on foundation and bounce. They're part of the creative direction. When you involve them early, they can collaborate with your photographer, stylist, or planner to ensure your entire event look feels cohesive.
Want to try a structured bob and smoky eye? Great — now the stylist can avoid anything with shoulder embellishments that will compete with it. Going for a dewy, minimalist vibe? Then that sequin blazer can sit this one out. Everyone wins when beauty leads.
Face It — You're the Centerpiece
Outfits are supporting characters. Your hair and makeup are the opening scene. They set the tone for everything else. Planning your beauty look first isn't about vanity — it's about control. It's the decision to design a look that enhances your features, your personality, and your goals, rather than contorting yourself to fit into whatever outfit you panic-bought last Tuesday.
Reverse the order, and you might find everything falls into place a lot more effortlessly. It's not backwards. It's just finally starting at the actual beginning.
Article kindly provided by kirstybremner.com