Advertising Design Articles (15 articles found)

Why Off-Page SEO is Your Website's Best FriendImagine your website as a hidden gem in a vast forest. It's beautiful, valuable, and has so much to offer, but if no one knows it's there, does it truly make an impact? This is where an SEO professional wielding the power of off-page SEO comes into play, acting as the world's most enthusiastic tour guide, shouting from the treetops about the wonders of your site.

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Step One: Define a Brand Persona Before you dive headfirst into the delightful world of branding and identity design, take a moment to sit back and think about what your brand represents. What kind of character are you looking to portray? Is it a rugged, outdoorsy type who's never met a mountain they couldn't climb or a suave, sophisticated charmer who can navigate a room full of strangers with ease? Whatever your brand's personality, it's essential to define it clearly before you start working on the visual aspects of your identity.

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Subliminal Seduction: The Funhouse Mirror of Advertising Design Imagine yourself walking through a carnival funhouse, each distorted mirror enticing you down another twisted corridor. You're not sure what you're doing here, but it's hard to resist the allure of those weird reflections.

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The Invasion of the Virtual Wardrobe Picture this: you're standing in front of your wardrobe, and you've got a hot date in 30 minutes. You're utterly confused about what to wear, and the clock is ticking.

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Waking the Beast: The Power of the Billboard Ah, the billboard. That massive, looming beast that has become an ever-present part of our lives, silently screaming at us from the side of the road, interrupting the peaceful view of our commutes with its desperate attempts to sell us things.

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This guide is for someone who is on a very small budget and can't afford to outsource any SEO work at all. While ultimately the best solution WOULD be to outsource such tasks to professionals, let's see what's possible if you had to do it on your own. Use an Established Template Like WordPressSince you're not going to be aware of any technical on-page aspects of search engine optmization, do not attempt to make your own website or use one of the lesser known templates.

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Search Engine Optimization has a mixed reputation. On the one hand, its seen as something "shady", with deliberate methods deployed to "trick" search engines into ranking your website higher.

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Trying to crack the "code" with Internet marketing might seem like a huge undertaking, but the overall secret is more accessible than one might think. Instead of devoting time, money and energy into building link after link, Internet marketers need to think about the content that represents the company or clients that they are working for.

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For businesses with a limited marketing budget the key question is always how to spend your money to get the best return. For many small businesses a local strategy can pay the biggest dividends.

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Being a web designer, I see a common problem that website owners face. Time and again I see online businesses quit after just 4 or 5 months online. Their reasons are normally down to disappointment.

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Are you checking your social media statistics and analytics regularly? Do you utilise every aspect of the profiles on each platform? Are you on the right platform for your brand? Have you done a Social Media Audit? As businesses, we should be on social media, if only for the online presence. However, we should be asking more ROI of our efforts.

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Without further ado, here is a quick guide oncoming up with ideas, turning those ideas in to products and getting those products to market. Coming Up with an IdeaFor some, such as professional product designers and inventors, coming up with ideas is all in a day's work. Meanwhile, and for others an idea might strike at any moment or result from a specific experience with a currently existing product that fails to live up to its purpose.

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Blogging is far from dead just because many people are on Twitter or Facebook these days. In fact, these platforms are a great place to advertise and drive traffic to blogs! People still love to find an authority voice on any given subject, and they love to read the longer-form articles when they tire of the soundbites of social networking.

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Limits can make us creative. Twitter is no exception.

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Do you own a creative business? That's great because you get to express yourself and use your artistic talents to make others happy, help them succeed, or make their lives a little more beautiful. But if you are struggling with keeping your creative business open, you may not appreciate all that it has to offer you and all that it really is.

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